DIY accounting and payroll
software limited company formation UK
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DIY Accounting Affiliate Advertising Members of DIY Accounting affiliate program are encouraged to promote the web pages containing your affiliate links to generate the highest possible sales to maximise affiliate commission earnings. Advertising costs vary and while some types of campaigns may not be profitable on affiliate members own sales. The affiliate program also pays commission on affiliates that members have introduced and advertising is an excellent way to maximise your commission rates within the affiliate program which are then also applied to all the sales of the members you have introduced. Pay for Click Not cheap by any means but it is effective and the cost can be controlled by setting an affordable level of cost per click. You can expect to generate a sale for every 30 pay for clicks generated to the DIY Accounting site. With the average commission payable from DIY Accounting of around £4.00 per sale at the 30% rate this equates to commission of approximately £0.13 per click. Certainly the most popular keywords such as "accounting software" would not be viable for affiliate members as the pay for click would be over £0.50 each. However there are many smaller volume keywords, ignored by the major companies where a pay for click rate of £0.10 to £0.15 is achievable and will produce sales albeit at a lower level. Our recommendation for affiliates to consider and make their own decision, is to consider a low cost level of a pay for click campaign perhaps limiting the total cost to their own commission earnings to achieve maximum DIY Accounting commission rates which would then be applied to the affiliates those members have introduced. The most popular pay for click schemes are Google's Adwords, Overture that operates Yahoo search words and MSN Adcentre. To achieve a low cost per click the less popular keyword search phrases will be required. Google and Yahoo are not the only options and by searching for other potential pay for click sites good results may well be obtained for costs as low as £0.05 per click. Ensure the clicks you pay for are both relevant content targeted, accounting, payroll, company formations and also UK targeted to minimise irrelevant and therefore wasted clicks. Directory Advertising An excellent source for advertising with many smaller directories providing free listings in exchange for a link to their site. Alternatively many smaller directories will give your listing a priority position for payment of a small fee of perhaps £5 or £10.The Open Directory Project, (DMOZ) is a free directory, currently unable to accept new listings. Directory listings boost link popularity which is important to improve the page ranking. Searching for accounting and UK specific directories will provide the best opportunities. Search engine submission Promote your accounting affiliate program by using a free search engine submission such as that offered by www.submitexpress.co.uk . Submit the page containing the links and content, optimised for search engines. As a minimum this often increases the number of links to your webpage. Promote Links to your DIY Accounting web pages Links to your web page are essential to achieving a good page ranking necessary to obtaining a prominent search engine position. Request all your clients and visitors to link to your pages. Search engines using a variety of accounting keywords and request links from non-competing complimentary sites. Websites often ignore such requests unless there is something in it for them. Link to them first, then request a link, if they do not take up the offer remove their link. Another way to source potential links is to perform a link analysis to determine the incoming links and solicit links from those sites. Article Submission Building a link strategy is a great way to progress top a higher ranking page in the major search engines. The disadvantage it takes days and weeks of effort submitting articles. DIY Accounting use the inexpensive services of SubmitYourArticle which we recommend an easy professional inexpensive solution. Banner Advertising In the early days of the internet banners were a popular method of advertising. In recent years the effectiveness of banner advertising has declined and tends to produce low levels of clicks to impressions. Banner campaigns can be quite inexpensive if the campaign includes numerous banners on the same page from different banner sites that provide free banner impressions usually at around 8 impressions for 10 received. Control and Limit the Costs Whatever decisions are made regarding advertising costs affiliates should control the total cost and ensure those costs are within the commission being earned. DIY Accounting want your experience as a member of the DIY Accounting affiliate program to be first and foremost profitable. |
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